Why Have a Mobile Friendly Website?
Mobile Optimised Web Design for Business
A mobile friendly website also known as a mobile optimised site can attract even more customers to your business and increase your foot traffic, leads and sales. Let’s explore how this works.
You are visiting a new town either on business or pleasure. Around lunchtime you start to get hungry. You don’t want to wait for a table in a local restaurant so you decide to look for a eatery that has reservations available. You open your mobile phone browser and search for restaurants in the area. You find the website of a restaurant that offers online reservations. The website also has a phone number which you simply click to call. You can easily reserve a table by calling the contact number or by using the online reservation form.
In either case, you have had a positive experience. It happened because the restaurant’s website was fast to load and easy to navigate, plus booking a table was made very simple with the click to call button and online reservation also you were able to get directions to the restaurant straight off their website. That is a mobile friendly website that has been design for the mobile web.
Now what would have happened if you had reached a website that was slow to load, difficult to navigate and impossible to find contact information or a reservation form? The odds are you decide not to open the website again. A customer lost for the restaurant.
The above example demonstrates the importance of having a mobile friendly website. A mobile website design should always have the following features.
- Fast to load
- Easy to navigate
- Easy to find information mobile visitors are searching for
Benefits of a Mobile Friendly Website Design.
The visitors to the mobile websites will use, return and recommend your mobile site because of the following factors:
- They can find what they need immediately
- They don’t wait for heavy flash video or images to load
- They can reserve a ticket,book an appointment, order your goods and services or purchase products in two or three simple steps
This clearly is beneficial for your business which by providing a simple concise mobile optimised website can actually increase sales and online enquiries. Plus, Google Adwords has now started giving preferential treatment to mobile advertisers with a website optimised for mobile viewing.
If you do not know just how your existing website displays on mobile phones such as an iPhone, Blackberry or Android I recommend that you visit Howtogomo.com which is an excellent resource owned by Google. Not only does this site test your website to see just how mobile friendly it is but also gives you a detailed report with recommendations and help with mobile web design and mobile friendly websites.
We can help you with your mobile friendly website simply give us a call or use the contact form here Mobile website Design UK
Tags: click to call, mobile friendly website design, mobile optimised website, mobile web design
