Retailers Losing Out on £4bn in Revenue Due to Poor Mobile Sites.
Mobile Website Design and UK Retailers.
UK retailers’ “poor” mobile web strategies mean they are missing out on up to £4bn of revenue as mobile phone users are detracted from their sites.
Weaknesses in mobile site performance in areas such as “thumb friendliness”, redirection from desktop to mobile versions, speed and customisation according to location are costing individual retailers as much as 12% in annual revenues, according to a report from technology solutions company QuBit.
"Poor" mobile optimised website Highcross Leicester
Such “basic errors” could be remedied with “minimum investment”, says the report.
Currently just 4.8% of retailers have websites optimised for the mobile web, says Graham Cooke, CEO of QuBit.
The percentage of retail website traffic coming from mobile devices has tripled year-on-year to 15% in 2011.
QuBit’s eight areas of analysis for retailers to identify poor mobile site performance.
Mobile redirects – whether the site is specifically made for mobile
Visibility – size of fonts
Seamlessness – whether the site is generally easy to browse
Thumb friendliness – ease of use of buttons by using thumbs to click
Local – content tailored to geo-location
Navigation – clear layout
Ease of conversion – clearness of signposting on the site and obvious call to actions
Speed – how quickly the site loads
Source www.marketingweekly.co.uk
Tags: mobile friendly website design, Mobile friendly websites, mobile website design, websites for mobile devices
