A mobile website design has become a vital element in the marketing arsenal of business owners in Glasgow as searching the internet with a mobile phone has become commonplace not just in Glasgow but throughout the UK. The number of people using  mobile phones to search for information and particularly local services and businesses has skyrocketed in just the last 12 months.

It would seem that you love your mobile phone. It is your constant companion 24-7 and you rarely ignore it. You open 98% of your text messages immediatley ! This is an amazing statistic. You and a growing number of consumers use your mobiles to access information on the Internet. In fact, you are among the increasing number of people who use mobiles to access information online rather than use laptops and PC’s.

Great, fantastic, excellent you might say. More people accessing the web, more potential customers online more often. But have you looked at your website on your mobile phone whether it is a iPhone,Blackberry or whatever the latest must have brand ? If you don’t have a mobile website (mobile friendly website) then you are in for a nasty shock. First thing you will notice is the site is tiny – you will have to zoom in and out to read it. That fancy Flash animation that your web designer talked you into, is just a blank space plus the clever navigation code is non existent. Of course this is assuming your site loads anytime soon. With a 3g connection your site may take minutes to fully load.

To sum up, you will see one or more of the following -

Broken Images
Untidy and messy blocks of content which are not formatted correctly
Flash Elements display as blank spaces
Drop-down menus that… well, simply don’t drop!
Information too small or not even legible
Very, very slow to download
I’m guessing that wasn’t what you had in mind when you launched your website.

The fact is your standard website isn’t designed for a mobile screen which is much smaller. So effectively because you’re trying to fit in a lot of stuff that is usually viewed on a Laptop or PC screen – the result is poor.

A mobile website design is custom built for a mobile phone display ( To fit  well over 5000 mobile phone variations!) . Hence mobile websites have the following advantages -

Designed and built for Mobile Phone screens. Completely compatible for all Mobile browsers.
Content is legible in the first instance.
No need to zoom in and out or work out how to navigate around.
Smart alternatives for Flash, AJAX and Java Scripts (E.g. Drop Menus) – these don’t work on most Pre-installed Browsers on Mobiles.
Download time is considerably reduced because the mobile website design is built to work specifically with mobile browsers.
Navigation structure is dramatically more user-friendly and intuitive. Content is more focussed for ‘quick access’. E.g. Phone number – tap to call. Location map etc. Now that More people are actually searching and browsing websites with their Mobile phones than people on desktops and laptops – A Mobile Website design for your business is must.

For further information on prices and mobile website design whether in Glasgow or London simply call us on 0758 295 8267 or use the form on the contact page. Why not visit one of our mobile websites http://more.mobilewebsitedesignuk.co.uk simply by entering the URL into the browser bar of your mobile phone (NOT the search bar) or scan the QR code below.

UK retailers’ “poor” mobile web strategies mean they are missing out on up to £4bn of revenue as mobile phone users are detracted from their sites.

Weaknesses in mobile site performance in areas such as “thumb friendliness”, redirection from desktop to mobile versions, speed and customisation according to location are costing individual retailers as much as 12% in annual revenues, according to a report from technology solutions company QuBit.

"Poor" mobile optimised website Highcross Leicester

Such “basic errors” could be remedied with “minimum investment”, says the report.

Currently just 4.8% of retailers have websites optimised for the mobile web, says Graham Cooke, CEO of QuBit.

The percentage of retail website traffic coming from mobile devices has tripled year-on-year to 15% in 2011.

QuBit’s eight areas of analysis for retailers to identify poor mobile site performance.

Mobile redirects – whether the site is specifically made for mobile

Visibility – size of fonts

Seamlessness – whether the site is generally easy to browse

Thumb friendliness – ease of use of buttons by using thumbs to click

Local – content tailored to geo-location

Navigation – clear layout

Ease of conversion – clearness of signposting on the site and obvious call to actions

Speed – how quickly the site loads

Source www.marketingweekly.co.uk

A mobile friendly website also known as a mobile optimised site can attract even more customers to your business and increase your foot traffic, leads and sales. Let’s explore how this works.

You are visiting a new town either on business or pleasure. Around lunchtime you start to get hungry. You don’t want to wait for a table in a local restaurant so you decide to look for a eatery that has reservations available. You open your mobile phone browser and search for restaurants in the area. You find the website of a restaurant that offers online reservations. The website also has a phone number which you simply click to call. You can easily reserve a table by calling the contact number or by using the online reservation form.

In either case, you have had a positive experience. It happened because the restaurant’s website was fast to load and easy to navigate, plus booking a table was made very simple with the click to call button and online reservation also you were able to get directions to the restaurant straight off their website. That is a mobile friendly website that has been design for the mobile web.

Now what would have happened if you had reached a website that was slow to load, difficult to navigate and impossible to find contact information or a reservation form? The odds are you decide not to open the website again. A customer lost for the restaurant.

The above example demonstrates the importance of having a mobile friendly website. A mobile website design should always have the following features.

- Fast to load
- Easy to navigate
- Easy to find information mobile visitors are searching for

Benefits of a Mobile Friendly Website Design.

The visitors to the mobile websites will use, return and recommend your mobile site because of the following factors:

- They can find what they need immediately
- They don’t wait for heavy flash video or images to load
- They can reserve a ticket,book an appointment, order your goods and services or purchase products in two or three simple steps

This clearly is beneficial for your business which by providing a simple concise mobile optimised website can actually increase sales and online enquiries. Plus, Google Adwords has now started giving preferential treatment to mobile advertisers with a website optimised for mobile viewing.

If you do not know just how your existing website displays on mobile phones such as an iPhone, Blackberry or Android I recommend that you visit Howtogomo.com which is an excellent resource owned by Google. Not only does this site test your website to see just how mobile friendly it is but also gives you a detailed report with recommendations and help with mobile web design and mobile friendly websites.

We can help you with your mobile friendly website simply give us a call or use the contact form here Mobile website Design UK

Mobile Website Design UK are pleased to welcome Mansah one of Leicesters leading Indian restaurants and party venues to our growing family of Leicester businesses who are using mobile optimised websites to capture online traffic from mobile devices such as iPhones,  Blackberrys and the whole array of smartphones available to the mobile browser.

Amit the owner of Mansah realised that many of his potential customers were searching for his business using search terms such as “Indian Restaurant Leicester”, “Venue Hire Leicester” and “best Indian restaurant in Leicester and even though mansah.com was showing up on the first page of Google for these terms once  the searcher clicked though to his website they were unable to see  all the website without scrolling up and down,left to right and zooming in to read the text, plus due to the way the website (which looks fantastic on a PC) was built several of the images including his logo were missing.

Amit’s other concern about a mobile website design that his existing clients could not take advantage of his special offers and events or keep up with all the latest news as they could not see his website on their mobile phones.Also they were unable to contact the restaurant either by  phone or email from his site.

Amit shared the main concern that a lot of business owners have in believing that after spending a lot on money having their website designed and optimised that he would need a brand new site that could be viewed on a PC and a mobile device. After explaining to him that we would simply design a mobile friendly website that would display correctly on mobile phones and install a redirect script on his current website that would send mobile searchers to his mobile optimised site it was just a matter of what information he wanted to display on his new mobile site.

Due to the nature of Mansah’s business we decided on a 16 page mobile website design with features such a “click to call”, “Find Us”, “Make a Booking”, “Request a Callback”, “Menu” and even a link to his Facebook page which is a huge traffic generator for him. His new mobile website is compatible with the companies branding  with the new website using the colours and feel of his main site.

Even though the mobile web design has a lot of images the load time is very fast, at around 0.035 seconds it is well below the 5 seconds recommended by Google and scores 4/4 on Google’s mobile guide.  If you would like to take Mansah’s mobile website for a test drive simply can the QR code with your mobile phone, visit the site directly at http://m.mansah.com or use the redirect script by visiting www.mansah.com

If you are still unsure about how your existing website looks and performs on a mobile device check out  http://www.howtogomo.com/en/#test-your-site which is a simple but excellent resource from Google which will show you how your site displays on a mobile phone and the errors if any plus recommendations for a mobile website design.

For further information or to discuss your mobile website design simply call us on 0758 2958267. The process is completed with no interruption to your existing site and we can have your new mobile website design up and running within 3 days of you agreeing on the design.

Having a mobile friendly version of your websites gives you the advantage of reaching the 45% of UK adults who access the internet via their mobile phones. In 2011, consumers are no longer sitting at their PC,s waiting for a page to load; they can be anywhere when pages load. That’s why it’s essential you make sure your site is available in the mobile world, and optimised properly.

The UK has 13m mobile web users searching the internet via their mobile phones – a number that is growing constantly as smart-phones become more common.

This means that, if you want to be relevant and available in your area, your site needs not only to be mobile ready but to have the most important information easily accessible and readable on the much smaller screen of a mobile phone.

Combined with crisp, concise content, a flawless mobile website design is the key to driving conversions and keeping in touch with your customers wherever they are.

Are you one of the 41% of UK businesses who plan to have a mobile friendly website within the next six months?

This new and exciting market is growing year-on-year and attracting high-value users with disposable income. Can you afford NOT to take the early advantage over your competition and reap the benefits of a mobile version of your website?